PIRA is known for his minimalist and functional approach to design, as well as for his astute use of sustainable and eco-friendly materials. His creations for String are characterized by a simple, elegant aesthetic, which allows users to customize their furniture to meet their specific needs.
In addition to his work with String, PIRA has also worked with other furniture brands and companies, as well as design and architecture organizations in Sweden and abroad. His work has been featured in exhibitions and design events around the world, and he has won several awards for his work, including the prestigious Red Dot Design Award in 2019.